A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER
January often arrives with excitement, fresh goals and a renewed attitude toward growth.
Have you felt that throughout January?
A little word of caution: that continued positivity and hitting those goals, won't happen by itself. It takes action and momentum, and that starts here!
This month’s newsletter is designed to help you enter the year with focus, confidence and control.
Sales success doesn’t come from waiting for circumstances to shift.
It comes from being intentional.
We're already about to head into February, so let’s make 2026 your most proactive and structured sales year yet.
Reset, Restart, Rebuild
Q1 is one of the best opportunities to build a stronger approach to sales, because you’re naturally in planning mode.
But planning only works when paired with action.
Here’s a mindset shift to start the year:
Stop thinking “I need more time” and instead think “What can I move forward today?”
Because when you:
- Initiate conversations early
- Confirm next steps clearly
- Follow up with confidence
- Track progress visibly
Your pipeline compounds quickly.
Instead of relying on hope, you rely on momentum.
Your mindset goal this month?
Be proactive, not reactive.
Sales Mistakes That Slow Your Down
(and what to do instead)
If you want consistent sales, aim small, repeatedly.
Try this short list to warm your pipeline fast:
1. Send one follow-up to someone who previously showed interest
2. Engage meaningfully with 3 potential clients on LinkedIn
3. Review and categorise your current leads
4. Share something valuable publicly (not promotional but useful)
5. Confirm next steps on any outstanding opportunities
The businesses that grow are the ones that don’t wait for the "big moment".
They decide a small step every day is enough to change outcomes.
Do that this month, and you won't feel like you're on catch up as you head into March.
Mindset Matters:
Building a Sales-Focused Approach for Your Business
Thursday 12th February:
12pm to 1pm - ONLINE
Finding the right mindset in sales can feel like a huge hurdle. Whether you’re struggling with rejection, feeling stuck in your approach, struggling to take the plunge into sales or simply need a reset of your sales mindset, this webinar is here to help.
We’ll explore how to cultivate a positive, sales-focused mindset that drives growth and builds lasting customer relationships. You’ll learn practical strategies to shift your perspective, overcome common mental roadblocks, and approach sales with confidence and clarity.
6 Daily Habits for Successful Selling
Thursday 19th March 2025:
12pm to 1pm - ONLINE
If selling feels inconsistent or you're never quite sure what to focus on day to day, this one-hour webinar is your chance to bring structure, focus and results into your sales routine.
We’ll break down the core daily actions that keep successful salespeople consistent, confident and in control of their pipeline, so you can walk away with a simple, repeatable rhythm you can apply immediately, helping you stay on track and convert more opportunities with less stress.
Sales Videos
A quick reminder, if you haven’t visited the Resources section of the new Zest website yet, there's lots there to support you.
There's lots of advice and guidance to help you improve your sales confidence, your pipeline and your approach, including:
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Sales prioritisation
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Pipeline structuring
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Managing conversations confidently
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Follow-up process
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Prospecting frameworks
If you need tools to make selling easier, this is where to start.
You can explore all the videos here.
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