The Sales Playbook for SMEs

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A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER Here’s a question I frequently ask when I’m speaking or training: If every prospect you’re currently talking to said “no” tomorrow, what would you have coming in behind them? Be honest. Would there be another group of opportunities waiting in the win...

Sep 16, 2026

THE SALES PLAYBOOK - August Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER “There’s no point doing much sales activity. Everyone’s on holiday.” Have you found yourself saying this during August? It’s an easy trap to fall into. The pace changes. People are away. Diaries are disrupted. And before you know it, most of August...

Aug 21, 2026

THE SALES PLAYBOOK - July Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER Every day, we ask our prospects to make decisions. We ask them to invest. To trust us. To take action. To stop putting things off. But before we ever speak to a prospect, we've already had another conversation. The one with ourselves. "I'll do it t...

Jul 21, 2026

THE SALES PLAYBOOK - June Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER When it comes to growing your business and making sales, you've got a choice. 1. You can HOPE the second half of the year turns out better than the first; or 2. You can DECIDE exactly what you want it to look like and build a plan to make it happen...

Jun 30, 2026

THE SALES PLAYBOOK: May Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER Hello, and welcome to May's edition of the Sales Playbook In my decades of experience in sales, there's one thing I know to be true:Summer sales problems start now. In delayed follow-ups that are put off.In prospecting getting pushed back in favour o...

May 22, 2026

THE SALES PLAYBOOK: April Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER Quarter 1 has been and gone, and for many, April is the start of a new financial year. So let's get honest with ourselves: What has the first part of the year actually produced? More leads?Better quality conversations?A stronger pipeline?Greater conf...

Apr 29, 2026

THE SALES PLAYBOOK: March Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER Quick question:How happy are you with your sales progress so far this year? I get it. The diary gets full, client work needs doing, and you are pulled from pillar to post. But if that is leading to very little entering your pipeline, that is a seri...

Mar 27, 2026

THE SALES PLAYBOOK - February Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER Client work is in full swing. Diaries are filling up. Meetings are back to back. And this is exactly when sales focus can begin to drift without you noticing. Just that small shift from proactive to reactive can have big consequences. So here is yo...

Feb 24, 2026

THE SALES PLAYBOOK - January Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER January often arrives with excitement, fresh goals and a renewed attitude toward growth. Have you felt that throughout January? A little word of caution: that continued positivity and hitting those goals, won't happen by itself. It takes action and...

Jan 29, 2026

THE SALES PLAYBOOK -November Edition

A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER As we approach the end of the year, it’s easy to slip into “I’ll sort my sales in January” mode. But the truth is this: Momentum doesn’t magically appear in January.It’s built now. A strong start in the New Year comes from the decisions, structure an...

Nov 27, 2025

THE SALES PLAYBOOK October Edition

A NOTE FROM THE FOUNDER At Zest, we know sales can sometimes feel like an uphill battle, especially when you’re juggling finding new leads, managing customer relationships, and trying to keep momentum going in your business. It’s easy to put off the things you don’t enjoy and instead focus on t...

Oct 05, 2025