A NOTE FROM THE FOUNDER, KRISTY DAVIES-SUMPTER
Quarter 1 has been and gone, and for many, April is the start of a new financial year. So let's get honest with ourselves:
What has the first part of the year actually produced?
More leads?
Better quality conversations?
A stronger pipeline?
Greater confidence in what is ahead?
Or has it mainly been a blur of client work, firefighting and good intentions around sales that never quite became consistent action?
If you're not happy with your results, it is most certainly not too late to reset.
That is exactly what I want this month’s newsletter to help you do.
Take stock. Tighten up. Move forward.
The rest of the year will be shaped by what you choose to change now.
A Reset Needs Action, Not Intention
You know something needs changing in sales:
Consistency. More leads. Less stress around where the next opportunity is coming from.
But knowing it and changing it are two very different things.
A reset is not deciding to “focus on sales more.”
A reset is changing behaviour.
It is blocking time in the diary for prospecting.
It is following up instead of overthinking.
It is asking clearly for next steps.
It is making sales part of the weekly routine.
So here is your challenge for April:
Choose one sales habit that is hurting results and fix it.
That might be:
• No regular prospecting time booked in
• Slow or inconsistent follow-up
• Avoiding direct conversations
• No visibility of your pipeline
• Letting client work crowd sales out completely
Pick one. Improve it. Repeat weekly.
Stronger habits and higher standards will pay off.
The Power of Referrals
Some of the best sales opportunities do not come from cold outreach, clever marketing or chasing strangers. They come from trust.
From people who already know your work, value what you do and feel confident recommending you to others.
Referrals are often overlooked because they feel too simple. But they one of the fastest ways to create leads.
Ask for 3 referrals in the next week:
Step 1: Choose 3 to 5 happy clients or strong contacts.
Step 2: Send a simple message asking if anyone comes to mind who may value a conversation about how you can help them to achieve a specific goal.
Step 3: Make it easy by explaining exactly who you help, so they can work out who is a good fit.
Step 4: Give them a specific way to introduce you, so they don't have to guess.
Add this to the diary as an exercise you can repeat on a monthly basis.
Sales Ready: The Foundations Your Business Needs to Win More Sales - Thursday 7th May
12:20pm - B2B Expos, Southampton - Keynote Talk
Learn what it really means for a business to be sales ready and why strong sales planning is essential for steady growth.
You’ll discover the key building blocks that support consistent sales, step back to look at your sales activity with fresh eyes, and understand what may be holding your business back from winning more of the right work
Leave with clarity on where your sales setup is strong, where it needs attention, and what to focus on next to build a more predictable and confident sales process.
Get your FREE ticket to the event
Stop Losing Leads: How a CRM Can Turn Enquiries into Customers - Wednesday 20th May
4pm - Network Eagle Lab, Southampton - Keynote Talk
Discover how using a simple CRM system can help you keep track of every opportunity, follow up at the right time, and turn more enquiries into paying customers.
You’ll also see how the right system can reduce admin, give you better visibility of your pipeline, and free up more of your time to focus on running and growing your business.
5 Prospecting Fixes That Can Change Your Sales Game
Thursday 21st May 2026
12pm to 1pm - WEBINAR
You might be making calls, sending messages, following up. But without the right process and actions, results will always fall short.
In this sharp, insight-packed session I'll share five practical fixes that can change the way you prospect and help you convert more of the right leads.
To see our full lineup of events, click here
Is now the right time for The Sales Den?
With structured training and coaching, our clients get great sales results and start to see their pipeline taking shape. This is game-changing: stress reduces, clarity kicks in, and sales stops feeling like something you constantly avoid.
Instead, you begin working to a plan, building momentum and creating opportunities with confidence.
If you know you need to get your sales in shape and your results are not where you want them to be right now, then The Sales Den is the place for you.
If you're unsure about committing to the full programme, why not try it out? Our 6-Week Sales Den Boost Package is currently open!
This gives you 6 full weeks of training, coaching and accountability to get your sales foundations in shape.
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